1. Make your online shop as comfortable as possible
Welcome to the harsh reality of eCommerce: When an online shop lacks structure or has a complicated checkout process, the customer goes straight to the search engine and purchases the product from somebody who, frankly, does it better. More often than not, the online giant Amazon already offers an equivalent in its product range. That’s why the usability of your shop could make or break your business. When a customer comes to your shop, it’s essential they are met with intuitive usability and a clear structure. Fortunately, Shopware 5 already provides you with a basic shop structure in the standard that is user-friendly and includes a simplified checkout process. Our latest software generation - Shopware 6 - improves upon this usability to offer a system that is prepared to connect with any conceivable channel that will emerge over the coming years
When you go shopping in a stationary store, odds are you prefer a tidy and clearly arranged shop. Stationary retail invests a great deal of money into product presentation and staging so that azerbaijan telegram screening customers are emotionally drawn into the best ecommerce shopping experiences. These rules also apply in eCommerce.
Online shops whose product presentation is clearly and emotionally designed are particularly successful. With the right call-to-actions in place, they achieve high conversions. Make use of this principle and let your products live through expressive images combined with contextual placement. Get inspired by other online shops who do a particularly beautiful job with their product presentation here.
In Shopware 6, the new Shopping Experiences feature places inspirational shopping at the centre of the online retail experience. Shopping Experiences allow for virtually any content page of the online shop to be customised, and that applies to all sales channels.