To build brand awareness, you need to maintain consistency in your message and branding. This consistency will build your customers’ image of who you are and maintain their emotional connection to your brand. The easiest way to maintain consistency is to ensure that the decisions you make in your brand strategy are always driven by the values and mission you’ve established.
For example, Dove ’s brand identity focuses on natural beauty and ecuador mobile database t body positivity, and it would fail miserably if it started communicating on social channels with a sarcastic tone. Customers would be confused and lose trust in the brand.
To keep your team aligned, you need to help them collaborate effectively and create authoritative brand guidelines that can be used across the company .
Make a branding kit with assets you can use to share your brand assets .
Develop a visual style guide to help your team understand your brand aesthetic.
Use a style guide to keep your web design consistent .
Create a guide for your social media presence .
Apple’s strong brand is built on consistency and cohesion across all channels.