In order to successfully sell an experience alongside a product, it’s important that you understand your customers. Identify their needs, and look for solutions you can implement into your store and marketing plan. Remember, customers purchase products for a reason. By understanding your customer and their motive for making an initial purchase, you can adapt your marketing plan as necessary. This will help you create an experience worth buying, and will result in high customer retention rates.
Remember, you are competing with other companies to deliver not only the best product, but the best shopping experience. In order to have loyal customers, you must have something to offer them that your competitors do not. Be available to your customers, and provide better customer service than other companies. Customers are far more likely to return to a store with excellent customer service, making it invaluable for achieving high customer retention.
It’s also important to recognize that your store is more than a store: it’s a brand and an identity. When customers see your store’s name or logo, they should associate it with some kind of brand story. By expressing your store’s identity and story, customers will feel more connected with your brand. They’ll have an understanding that you are about more than sales number and high conversion rates, giving you an edge over your competitors.
It cannot be said enough that customer kuwait telegram screening loyalty comes from a connection between your store visitors and the experience your store provides. Your customers are more than sales numbers on a screen, they are real people with jobs, families, homes, and needs. Each of your customers has their own identity, and no one wishes to feel like a number. Prevent this by personalizing every interaction you have with your customers. Personalizing interaction can be done in many ways, but some of the best tactics include:
Handwritten “thank you” notes with each shipped purchase.
“You might like…” shopping recommendations personalized to the shopping habits of your customers.
Part of the interaction process comes from emails, which play a key role in developing customer loyalty. Connect with your customers prior to their first purchase by sending them a discount code or free gift promotion. Continue this after they’ve made their first purchase, with “thank you” emails and more discount codes.