1. Discover how customers feel about your products
Let’s start with the most obvious benefit: understanding how your customers feel about your products. You can see the top words and phrases customers use when describing your product, and the associated sentiment. This information is crucial for understanding the voice of your consumer (which has applications throughout your marketing efforts). It can also help you discover the quirks of your products that create positive sentiment.
For example, we can see that adjectives like comfortable and versatile are highly associated with positive sentiment for this hypothetical shoe. While words like durable and casual also tend to have positive sentiment, those words also appear in reviews with negative sentiment — suggesting perhaps that consumers may disagree on whether the shoe really is durable, or some may view the casual style as a positive while others view it as a negative.
product pulse insights on sneakers
2. Hone in on the right keywords for chile telegram screening SEO and Google advertising
Knowing the words your consumers use can also help you reach them more effectively in the search results. Are you targeting the right keywords in Google Ads, based on how your customers search for produc ts like yours? Does your product description tell the best story for SEO? Product Sentiment Analytics can help you find out.
In the example below, we see that customers positively refer to a product as a dog treat, chew, supplement and vitamin, even though the product itself may be described as a supplement. By adding those additional descriptors into the product description — and targeting them in Google Ads — the brand can reach more potential customers.