Conduct a raffle
The most common, but at the same time effective mechanism. To increase involvement, participants in the drawing must:
subscribe to you;
put likes;
leave comments on posts.
Fulfilling these numbers (south korean tv series) conditions is enough to increase engagement. Also, participants can repost - then you can get new subscribers.
The draw can be held according to standard rules (a prize in exchange for a subscription and a like). However, a more successful solution would be to choose an original format such as a quiz or a marathon.
Conduct a raffle
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If the contest is for your most active followers, it's a good idea to set up a dynamic group cover that updates daily and includes a list of the top performers.
For this, you can use special VK applications. This will give you an additional boost in engagement - due to the desire to be on the cover, users will perform target actions much more often.
By breaking away from the usual patterns, you achieve greater results through better user engagement. They don’t just like every post one by one, but read them carefully and share their opinions.
Thus, in the fight for the title of the most active commentator, each participant speaks out simultaneously under several posts. And participation in the quiz will give subscribers more vivid impressions and will allow you to stand out from the competition.
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Stimulate discussions
Asking for likes and comments no longer leads to anything. There is even an opinion that social networks limit the distribution of posts with the words "like" and "comment".
Stimulate discussions
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Try something different: end your post with an open-ended question. This will start a discussion and ensure better engagement.
If you intend to resort to such tactics, follow two rules:
ask specific questions: ask your subscribers what they think about a movie, the title of a book they recently read, the names of their pets, etc.;
Ask clear questions: don't get too deep into math or quantum physics.
Note that you must genuinely want to know what users think. When a question sounds formal and does not evoke emotion, people are less likely to answer it.
A post can also cause a strong reaction if it is related to some significant event that is of interest to the audience. Let's say, on the eve of a holiday, you publish an original greeting or release an article about your company's work during the pandemic and invite subscribers to share stories from their lives during the quarantine period.
However, if your point of view is not supported or you are too pretentious, you may be subject to criticism. However, this is also useful for engagement.
It's good if you set up users to communicate "on a schedule." Say, you'll make new posts at 7:00 PM on Fridays and then organize a discussion.
At first, the activity of users will be low, but as they begin to get to know each other better, interactions between them will become regular. And to make this a habit for community members, set a specific time for discussions to begin.
Run a User Generated Content Contest
This version implements a clever idea. Let's say you announce a photo or drawing contest and award the one whose creation has the most likes.
Run a User Generated Content Contest
Source: shutterstock.com
Organize the acceptance of competition entries, for example, by creating a separate album for them. Publish a post with the conditions of the competition. This way, you will solve several problems at once:
Contest participants will monitor likes and regularly visit the group, and at the same time will be able to respond to other publications;
Subscribers will view the album to vote;
By running an ad, you will have the opportunity to attract new subscribers who may also be interested in the event.
The longest discussions are usually under the first post announcing the contest and the last one summing up the results. Stay vigilant: the last post will likely be accompanied by comments about unfair play, which means be prepared to resolve the conflict.
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