What does your site offer?
This should become clear to the visitor within the first second while looking at the main page. Make sure that the client immediately sees what is being offered (whether it is a wide range of products of the online store or a separate service, which is dedicated to the landing page). The USP should occupy the visual center of the page. For example, for stores, this is a selection of products or a small catalog-showcase. By the way, it is also better to indicate the prices, because the first thing an interested user will think about will be the cost of the product (service).
If in small resources you can easily display all pharmaceutical email lists the products in the showcase on the main page, then for larger ones navigation by product categories is already necessary. Focus on user convenience: it should be easy for him to get into the necessary groups and subgroups, study the characteristics of the product, find out the prices.
Why should you be trusted?
Why should you be trusted?
When looking at the logo of Pepsi or another global brand, the user immediately gets the feeling that this is a reliable and well-known brand, whose drinks do not cause concerns in terms of quality. But what should smaller brands and start-up companies do that have not yet managed to promote their brand? By all means achieve consumer loyalty, strengthen their trust!
In the advantages block on the main page (which performs the task of building trust), they briefly describe how the company differs from its competitors and what valuable things it can offer the client. Nearby are trust and social confirmation blocks - the company's place in the rating, reviews, gratitude (they serve as evidence of what the company states in the list of advantages).
It is necessary to create an impression of reliability, solidity, thoroughness; to convince a potential customer that he can trust you with money and not worry about the quality of the purchased goods (services). Everything that supports the brand is placed in the most visible areas of the home page.
What to do next?
If the visitor has not left the resource but has decided to study the materials on it in more detail, tell him the further path using navigation buttons leading to other pages. Provide each page with such buttons. If necessary, create additional links for ease of movement around the site.
Elements of the main page of the site
Logo
The traditional location of the logo on the main page of the site is the upper left corner. If there is no logo, simply write the company name. The location of the logo should not be changed, since users are already accustomed to looking for it there.
Explanation