However the degree of influence is not high

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Both Google and Yandex have complex algorithms for determining whether a link is natural or not.

If a site has many unnatural links, the resource will be subject to filters and will automatically drop down in search results. In addition, unnatural links reduce the effectiveness of natural links, which again reduces the site's rating.

Social signals

Experience shows that the more the material loan officer email list published on the site is liked, shared, commented on and reposted, the higher the resource’s position in search results.


Project reputation

Here we are talking about how authoritative and successful the company is in its industry, how much users and consumers trust its products. If the site represents a specific person, then their opinion should be important to other people. It is good if the resource has a section with reviews.

The popularity of a company, brand or a specific person is the main proof of the reliability and authority of a site.

Website traffic

Everything is transparent here: if the site is needed and useful to people, it will have high traffic.

Belly meters

An ambiguous ranking factor for search engines, concerning various methods of indexing sites. Thus, in Yandex this function was previously performed by the IKS technology (site quality index), and in Google – PageRank (from the English “page rank”). There are other services that perform similar functions.

It is difficult to say whether "belly meters" are actually used by search engines and what their impact on website rankings is.

In Internet entrepreneurship, "belly meters" are used to assess the initial cost and development prospects of a web project.

Snippet clickability

Let us recall that a snippet is a small information block describing the text or site found in the search results. A snippet works well in combination with a bright favicon or resource icon.

Snippet clickability

Google rates sites with configured Title and Description higher. Moreover, the presence of keywords relevant to search queries is mandatory.

Experience shows that snippets designed as a great offer attract more attention.

In conclusion of the conversation about external ranking factors, it is worth saying that it is impossible to measure the influence of each factor separately. Modern search engines use complex site evaluation algorithms that analyze resources by hundreds of parameters.