It's particularly important for community based websites while

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It clearly shows if SEO fulfills business goals. In addition to that I recommend you analyze keywords by visitor type (see table below) so that loyalty of users is also examined on keyword level: Visitor Type per Keyword in Organic Search 3. Conversion rate per search results page / keyword ranking As you can collect the information on keyword position and the number of search results page (see point 9 of important KPIs), it's sometimes valuable to verify conversion rates between Top3 keywords and the ones that are ranked at the 2nd page of results.


It helps to see whether people are converting mor france email list e frequently because: your website is their first choice (e.g. Top3 link)? they do more detailed research (and find your site in the second page)? Whatever is the answer, it helps to allocate resources and put more focus on gaining better exposure in particular areas where the conversion rates may be slightly higher. 4. Keyword rankings I have already mentioned twice that you can track keyword rankings with Google Analytics.





However due to the personalization of search results I don't think it's a relevant and useful KPI anymore. Nevertheless keyword rankings can be particularly interesting e.g. to identify areas and regions where your website doesn't rank well enough so that further improvements in local SEO can be done. I hope you'll find this list of KPIs useful though I am looking forward to hearing your comments and opinions related to your experience on determining efficiency of the SEO process.