Marketing Automation: Four Challenges
Prerequisites for Successful Marketing Automation
Marketing automation , i.e. the automation of marketing campaign management , is currently considered the holy grail for many marketing managers.
The solution providers' advertising suggests that all marketing hong-kong phone number data processes can be completely automated and that marketers can sit back and relax. Only now and then a campaign may need to be adjusted slightly because a key figure is in danger of developing outside the defined corridor.
Marketing Automation with the Campaign Manager
Otherwise, there is enough time to fill the statistics for management with the increasing lead, customer and sales figures.
And in principle it is true: Due to the increasing digitalization of communication, the software-controlled implementation of lead generation campaigns, marketing trigger chains or automated follow-up actions is technically possible.
By using digital communication channels such as your own website, online advertising, email, SMS, push notifications or Facebook, customers and interested parties can be reached from different directions. At the same time, the use of these channels can be measured on a personal basis, so that the marketer immediately knows whether and how his marketing message is being received.
But the brave new world of marketing automation often fails in practice due to many small but important details. These can be summarized in the following four challenges.