User experience and digital products

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User experience can be associated with any product, even if it only exists in an electronic version - let's say it's a company's website. In such a situation, the following elements are at the core of UX:

Designing Potential Interactions

We are talking about clicks, scrolls, any actions of a person who has visited the site, because all of them are an obligatory component of UX. When the consumer does not have the opportunity to use the web platform normally, there can be no talk of a positive experience. Interaction design is designed to go beyond simple functionality, giving cpa email list a person joy from any action, which allows you to create an engaging user experience.

Interface

The concepts of UI and UX are often mistakenly used as synonyms. But UI, or “user interface,” is the user interface, what is displayed on the screen, what a person interacts with. And UX is a set of sensations while working with a specific service.

Website usability

Usability is a mandatory minimum in user experience management. When a person cannot use a product, he will not do it. The main thing is to ensure simplicity and convenience when working with the system, because the less the audience has to think at this moment, the easier it is for them to solve their problems.

Website usability

Visual design of the resource

Visual design also plays a role in creating a positive experience. Most website visitors will likely overlook the thoughtful subtleties of interaction design or information architecture. But the visual component will definitely not go unnoticed.

This refers to all elements that appear on the page – from photos and structure to the font under the illustrations and the empty space, or “white space”. According to statistics, the first impression depends 94% on the quality of the design. Then a person decides whether to trust the portal, and his conclusion depends 75% on the overall aesthetics of the resource.

Website information architecture

"Information architecture" is usually considered an important component of UX. It is about creating a website structure that makes it easy for people to find the sections they need and understand what to click on to achieve the desired result. With the help of the information structure, you provide clarity and organize the website in the most convenient way for the audience.

Features of typography

It may seem that the choice of fonts and text display format does not matter much. But if people find it inconvenient to perceive information on the site, they will definitely have a negative impression and the corresponding user experience will be formed. In order for the content to be understood and correctly interpreted, it is worth taking care of the audience's convenience while reading texts.

Clear and engaging content

This element of user experience allows you to provide users with information that is important to them and to prepare the basis for continuing the relationship. Content can be anything that contains information about the products being sold, such as instructions, blog articles, podcasts, videos, and social media posts. By properly preparing all of these elements, a company can demonstrate its competence and create a certain impression in the eyes of users.