Creating a landing page
Landing is a one-page website that offers taiwan whatsapp to perform certain actions such as purchasing, subscribing, ordering, registering, etc. The landing is created with a specific audience in mind.
An online business can start with zero start-up capital. But it cannot start with zero capital in your head. The landing page should not only be beautiful and adaptive, it should be understandable to the audience. The key components of a good one-page site are:
Headline. Objective: to interest the client so that he visits the site.
Subtitle. Objective: to make the client stay on the landing page.
Visual series. Objective: to finally attract the client's attention to the offer.
Explanation. Objective: to present the essence and merits of the proposal in a short and simple form.
Call-to-Action element (usually in the form of a button). Purpose: to direct, “throw” the user into the sales funnel.
Creating a landing page
Correctly placed landing page elements will ensure that the buyer makes the right decision.
Providing traffic
The easiest way to start is to set up several advertising campaigns in social networks and search engines. Thanks to this, a certain number of potential clients will visit the landing page, some of whom will become real buyers. As you gain experience, you will learn how to create and promote sales content that will attract a future client into the sales funnel.
Delegation and distribution of duties
In the process of functioning of a developing online business, there comes a time when the owner thinks about scaling and expanding the sales department staff. It is necessary to immediately distribute responsibilities correctly. Everyone should do their own thing.
CRM implementation
Doing an online business and not implementing a CRM is the wrong approach to business. The mechanism of CRM is simple. As soon as a person performs the necessary action (for example, makes a purchase), a transaction is automatically created in the CRM and subsequently followed by reminders to both the manager and the client from the "smart" system.
Clarifying the client profile
After six months of online business operation, it is recommended to conduct an ABCXYZ analysis. This is a study of the current customer base based on the volume and regularity of purchases. Based on its results, you will receive nine categories of buyers, and at least four of them are the target audience of the product being sold. To set up more precise targeting, it is necessary to study the characteristics of the customers included in these four categories.
Using tools to grow your online business
Collect likes and positive reviews on social networks. This approach is more effective and cheaper than expensive advertising.
Conduct competitions for the best avalanche-like dissemination of information about a product, with the winner receiving a valuable prize.
Use retargeting technology to remind a customer who has previously purchased the advertised product or visited an online store about products that interest them.
Place targeted advertising based on territorial features through specialized mobile applications.