So what should you do at this point?

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You have achieved what you wanted, to retain and attract their attention.

Please continue reading.

2.- Subtitle
The subtitle is the next most important element on the sales page.

And like the first, it serves to draw and retain attention so that they continue reading.

Because remember that if the potential client continues reading, they are more likely to buy from you.

So here you don't have to try to talk about all the benefits of estonia mobile database your product or service either.

You have to keep him there, reading your sales letter.

Then you'll have the opportunity to talk about the benefits and what your product can do for them.



This is a good time to get them to imagine what you're going to tell them on the sales page and get them to want to continue and not run away.

Continuing with the example from before.