The qualitative feedback from consumers supports this:
“In the header you can calculate an offer, but they also show what else they do.”
“Relaxing website, and useful panels.”
Best practice #4. Visuals for an emotional brand experience
Even if price is a decisive factor, emotions play an overwhelming role in information processing. That is why an emotional brand experience is so important – and this is where Engie excels.
Their leading digital customer saudi arabia business email list experience uses the power of imagery to stimulate an emotional response. By focusing on people, visitors immediately get a positive feeling about the brand. With just a quick glance, they know what Engie stands for.
In addition, Engie uses cheerful imagery and a consistent brand color to create a strong brand identity.
Happy footage
This makes them credible and relatable. Images of happy people enjoying their lives through reliable, environmentally friendly energy reinforce this feeling. Again, a powerful story is told without using a word.
Showing smiling people is also a smart technique to influence the decision-making process of visitors, also called the 'affect heuristic'. People are continuously (unconsciously) influenced by their own emotions when making a choice. When seeing smiling people on a website, the positive mood of the consumer increases. And this positive mood has been proven to increase the chance of conversion.
“Fresh look.”
“Playful, light and lots of photos.”
“It looked nice with the first image and colors. Inspiring and interesting.”
“Calm colours, beautiful image, clear information.”