This is a practice that web positioning agencies employ to perfection and that is why many companies rely on them to carry out this type of strategy.
Finally, Google will have a better idea of what your website and the content you generate are about thanks to anchor texts, so you should never underestimate them.
Types of anchor text and examples
First of all, it is important to clarify that an anchor or link profile is the set of anchor texts of the links that are directed towards a particular site.
It is essential to keep track of this anchor profile to maintain the naturalness austria mobile database with which you communicate in your texts and avoid Google penalties.
In order to truly use anchor texts to optimize your website, you need to have a clear idea of what the different types are.
Generic anchors
You have probably come across them on many websites and, as their name indicates, they are normal anchor texts such as “click here”, “continue reading here”, etc.
Brand anchors + the keyword
This involves combining a brand anchor with the subsequent use of the keyword to build an anchor profile that is strong enough and guaranteed to be successful.
The best example is: “ Content Marketing Services at SEMrush ”.
First there is the keyword and then there is the brand anchor, which is nothing more and nothing less than the name of the company to which the website belongs. Is everything clear?
Image anchors
They say that a picture is worth a thousand words, and in the case of anchors, some diversification is needed to vary the texts a little.