With so much competition, how can we fight for the top spot and remain one of the leading brands?
There are a few tips that can help you stay relevant to consumers:
Video
Video is revolutionizing the Internet and it’s not stopping anytime soon.
Videos have the potential to keep consumers’ attention on sales websites for 2 minutes longer than the average (which is a long time in the digital world). A well-optimized video can increase your chances of ranking well on Google.
Furthermore, over 80% of consumers are australia email list free download more likely to complete a purchase if they see the product in video.
Overall, video can increase conversion rate, improve SEO and engagement .
Through video, it is possible to appeal to a more personal and even emotional side, making the customer trust the company more.
It is also very versatile content, useful across multiple platforms.
SEO and SEM
Search Engine Optimization (SEO) is key to digital marketing, so don't discount it!
It is crucial to achieve a good position in Google search results, as this is how your business becomes more visible to consumers.
Having a good SEO and SEM strategy can boost your business.
Content Marketing
Content is the foundation of digital marketing, and content marketing will continue to be an essential part of the game no matter what.
But working on content marketing is not always easy, you need to create content that has a good SEO score and that establishes a relationship with the consumer, creating engagement .
Content marketing includes video, email, blogs, e-books, and the list goes on. But these days , most of it is done on social media, where you need to create a good strategy and monitor and measure it.
Data analysis
Regardless of the area of your business, Google Analytics is a tool that should be part of your strategy.
Monitoring and analyzing data from your website or a specific campaign is exactly what gives digital marketing its power.
It is possible to read data that will be very useful when making decisions or even to make changes and alterations that will bring you more customers and/or more profit. But it is not always easy to understand how we can collect this data and what data we can collect.