Pawnshop
This business involves customers bringing in items that have some value, such as jewelry, ornaments, technology, or art. The pawn shop evaluates the value of these items and gives the person a loan against their security. If he pays back the money, the item is returned.
If the client does not redeem his property, the pawnshop has the right to sell it to cover the losses. Thus, individuals create value for the pawnshop by providing it with their property as collateral.
Purchase of vehicles
This business is where the company buys cars from singapore business mailing list individuals and resells them at a higher price. Regular car dealerships operate on a B2B model and buy cars from the manufacturer, while buyout companies work with ordinary people. Thus, the value for them is people who want to sell their car.
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Photostocks
In this business, people upload their photos to special websites. When someone downloads a photo, its owner receives a small payment for it. Although the company is the owner of this C2B website, all the content on it is posted by ordinary people. An important fact is that they are not employees of the organization. They do not have a permanent salary, only payment for photos.
The goals pursued by photo stocks:
Providing a dedicated platform for professional photographers and creative individuals to get paid for their work.

Providing businesses with a database of various photographs that can be used in any field of activity.
The implementation of these goals is as follows:
Creating a C2B site with an interface that will make it most convenient to upload photos, create catalogs and sell your work.
Developing a licensing system that will give businesses the legal right to use purchased photographs and videos.
Results achieved after achieving the goals:
Providing businesses with access to high-quality and diverse photography.
Creating a website as a source of additional income for professional photographers and creative enthusiasts.
Portals with some services
Yandex Arenda is another example of a company operating on the C2B model. This platform helps property owners find tenants and receives a certain percentage of the rent. Unlike regular real estate agencies, transactions through such platforms are carried out directly.
Portals with some services
Source: shutterstock.com
The company's earnings are based on assets provided by ordinary people. That is, the company does not own real estate, but simply provides a platform for residents to collaborate with owners.
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Dmitry Svistunov
Head of SEO and Development
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C2B sites for finding specialists
These platforms are used to find various types of specialists who provide services to the customer. On such sites, you can find an electrician or a plumber, as well as an advertising specialist or a manager. These platforms are a space where supply and demand meet.
In some cases, the C2B model also appears when a business turns to freelancers for help. For example, they are often ordered to create a website or work on promoting accounts on social networks. In this case, the specialist provides his services, and the company pays for them.
C2B sites for finding specialists
Source: shutterstock.com
An example is the freelance exchange Upwork. This is one of the largest platforms where users offer their skills to customers and work with businessmen from all over the world. Such sites help contractors find work, and company owners find specialists who solve various tasks for them.
The goals of such exchanges are:
Creating a large platform that connects freelancers with company executives who need their help.
Providing freelancers with access to a wide range of different projects.
Achieving goals:
Creating a system where performers can create a profile and fill out a portfolio, and customers can evaluate their work.
Creating a safe wage system.
Results of the implementation of the goals:
Facilitating the process of finding competent specialists to develop various types of projects.
Providing opportunities for freelancers to work on projects that interest them and develop in this area.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations w