After spreading more Chinese content online, we should expect to see other accounts distributing the content too. Sometimes they’ll use the info to write up their own articles. Other times they might just copy and paste the official content, but it’s all cool because we’d want that publicity.
Collaborate with influencers
If they are willing to spend some money and want to make a serious splash, I’d recommend working with influencers, often called “key opinion leaders” (KOLs) in China.
Influencers are present on all Chinese social platforms and saudi arabia phone number many niche websites. Influencer marketing is popular in China for all industries, but it’s of particular importance for crypto because crypto companies aren’t allowed to do regular digital advertising.
Most influencers charge up-front, so it’s important to review them carefully first and choose the ones that are the best fit.
The great ones will probably want to create the content themselves, so they can spread the word in their own special style.
And that’s it. Start with those three steps, boost your awareness, community engagement, and market cap. It’s not so hard, right? And it’s even easier/faster/better if you hire us.
Now, if you want to learn a lot more, start with the China Digital Marketing 101 guide. It should be a course for $4,000, but it’s free.
What’s my interest in crypto?
We ran a campaign for a crypto project in 2017 and 2018, and it went very well. I was happy to see them successfully increase their Chinese organic traffic by 100x. I bought a little Ether then too, then it went down in price, and I almost forgot about it.
Fast forward to 2020. I started seeing a lot of patterns from the Chinese Internet reaching the Internet of the rest-of-the-world, for both good and bad. On the plus side, e-commerce picked up big time. However, the downside was a growing support for censorship from governments and citizens alike.
To someone who has been documenting Chinese Internet trends for over twelve years, this looked very bad indeed. When I started, it seemed to be liberalizing, but then it just got more and more restrictive over time. The Chinese Internet is great for selling stuff but terrible for developing ideas on a societal scale.
So, I started down the rabbit hole of looking at Web3 technologies. The tech that can keep the Internet more free, open, and democratic…and that rabbit hole leads me to crypto.
Plus, I can also see the business case for crypto. I think all business owners should be using DeFi to increase the speed of transactions and interest on our “chequing” accounts. Most businesses, like mine, leave a stack of cash in the bank, and it only decreases in value over time.
The crypto, blockchain, and Web3 experiment seem to be the next generation of the Internet, and I can’t imagine what else it will bring.
Crypto marketing is similar enough to the content marketing my company does for tech companies. In fact, many of the tactics are the same. Nevertheless, I also hope to attract some crypto clients that are less bureaucratic compared to some of our bigger B2B clients and down to engage in high-acceleration marketing SCRUM sprints, which really is what Nanjing Marketing Group is best at.