A study of the catalog search form was conducted on the website of a company selling premium wallpaper.

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The site had a survey script set up asking regional visitors whether they were interested in studying in Moscow and what could help them with this. It turned out that the main stop factor for clients from other cities was the difficulty in finding affordable housing for the duration of their studies.

As a result, a hostel was found within walking distance from the training center, and information about the possibility of staying there was posted on the website. Regional visitors, in addition, began to see a banner leading to the corresponding section. The result of these works was an increase in the monthly number of clients from the colombia consumer email list regions from 25 to 40.

3. Analyze your search history
You don't always have to ask users to find out what they need. In my opinion, such a mechanism as website search analysis is very underestimated. These studies can provide very useful information for improving the company's trade offer. The website search system is configured in such a way as to save all the queries entered on the website. Sometimes it turns out that people on the website are looking for something completely different from what you offer them.

Example from practice


Previously, the company believed that its main customers were looking for wallpaper in the modern and classic styles. However, the results of the study showed that the vast majority were interested in wallpaper for children's rooms. This became a reason to expand the range of products in this category, which in turn increased sales.