Ineffective work on a website results from mistakes made by web studios, reinforced by mistakes made by clients and supplemented by a chaotic development process.
Mistakes of web studios
Superficial development: web studios do not cambodia consumer email list delve into the essence of the business, product or service.
The site shows what is already obvious: you need to find and show something that is not obvious, but necessary for each segment of buyers.
The site is not integrated into the company's business process: web studios are not interested in this.
No automation of marketing and sales
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Customer Errors
Clients' mistakes directly result from web studios' shortcomings, and the situation with the site becomes even more complicated:
Clients are confident in their own knowledge: all employees from top managers to Internet marketers “know” how to make a website.
The visual part trumps business goals, research and common sense: business goals fade into the background.
A website is internet marketing: if you make it, all KPIs will be met.
The time it takes to create website content is not taken into account: in fact, 70% of the work on a website is content.
Discussions about cost in terms of “expensive” and “cheap”: in business there can only be a website that pays for itself or does not pay for itself within a certain period of time.