How much does it affect the propensity to scroll?
I don't think that short content encourages scrolling, nor that long content has the opposite effect. Much more relevant seems to be the correspondence between expectations and the answers provided to the search intent : if you want to review the history of Christopher Columbus, obviously you don't want a 500-word paragraph, just as if you search for the definition of the Dolce Stil Novo, you want to find the gist of the speech in a few lines (to then perhaps go into more detail in the rest of the page).
That's right, professional copywriting for websites plays a role in finland whatsapp number database encouraging users to continue reading: the inverted pyramid technique, which involves immediately responding to a specific search intent and then expanding on it in detail throughout the text, seems to have been created specifically to offer valid incentives to continue reading along the page .
What about formatting? How much does it affect page scrolling?
SEO text formatting aims to provide the reader with valid incentives to continue reading and to support the understanding of the text by search engines. For this we can use visual formatting such as bold and italics and hyperlinks to direct the user's attention to the most important parts.
As we have seen, the design of websites includes numerous interventions both in terms of the placement of the elements on the page and the presentation of the contents in an attractive and effective form.