It allows immediate interaction with customers

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This contributes to making marketing campaigns more effective and saves advertising costs on non-targeted audiences. 2. Impact on cost Traditional Marketing: Costs are usually high, especially when relying on advertising through radio or television, and this requires huge budgets that are not suitable for medium and small companies. Other means such as advertising in newspapers, magazines and printing are also expensive for many companies. Digital Marketing: It is significantly less expensive than traditional marketing, which allows medium and small companies to run marketing campaigns and reach the largest number of customers through the Internet, and use paid advertisements, as daily budgets can be allocated to control expenses, and these advertisements can be continued or cancelled based on the results actually achieved.


3. Interact with customers Traditional Marketing: Interaction employment database with the audience is limited and takes a lot of time, and there is no direct way to know the audience’s reaction. Collecting feedback from the audience requires a lot of effort and time, as advertising companies rely on research agencies to collect and analyze feedback. Digital Marketing: through social media platforms. Companies can communicate directly with customers and respond to comments and inquiries quickly. This type of rapid interaction builds a strong and sustainable relationship between the audience and the company and works to increase loyalty.


4. Adaptability and flexibility Traditional Marketing: Changing strategy in traditional marketing is complex, slow and expensive. It is difficult to modify a TV ad or change a mailing campaign, because this requires a lot of time, and is a difficult challenge in a business environment that changes very quickly. Digital Marketing: It is characterized by high flexibility and quick adaptation to any changes, which is why marketing agencies in Saudi Arabia rely on it, as modifications can be made to advertising campaigns launched over the Internet, and the ability to adapt helps make digital marketing one of the most effective tools in achieving companies’ goals in a rapidly evolving and changing marketing environment.