After you confirm your preferred settings, the Einstein all phone number in cambodia AI will begin its experiments, calculating the optimal send times for your emails based on engagement. The truly genius thing about this feature is that it will only get better the more you use it. Each time you send an email, the AI will become more in tune with your specific database and learn based on this to offer more advanced decisions.
Screenshot of Pardot showing each field of the send time optimization feature
How to activate Einstein Send Time Optimization
In Marketing Setup, type in Einstein’, and then click Send Time Optimization.
Click Activate.
Select the send time that the Einstein STO activity uses when there isn’t enough information about a subscriber to determine the optimal send time.
Click Update.
Click Settings.
Select the time zone that STO presents results in.
Considerations before enabling
It’s only available with the new Lightning Email Builder.
It is available to Pardot Advanced and Premium editions with Salesforce Enterprise, Performance, or Unlimited edition.
After enabling the feature, it will not be available to use in your account until it has had time to calibrate. This can take up to 72 hours.
If there is not enough previous engagement data for a prospect, then a default email sending model will be used instead.
It’s not available in the Engagement Studio.
This great new Pardot feature checks prospects' history, and based on that information, sends emails at the most optimal time. It works behind the scenes and it’s completely effortless to set up!
Here at MarCloud, we love new features that save customers time and energy. Check out our free Expert's Guide to Pardot Email Marketing eBook, or get in touch if you need further Pardot support.