Remember that if you are on the internet, your goal will always be to get online sales. Anything other than that means it is not working.
1.- How to create an effective website and how to know if it is well done
Every day I come across more companies that talk about how well done their website is. Unfortunately, 90% of them just focus on the aesthetics and forget that the goal of a website is to get sales.
How many visitors do you have on your website? If you have few, the problem is that they don't find it, so you will need to start SEO campaigns .
Do you have sales? If, on the other hand, you have many visitors but few or almost no sales, psychiatrist email database then your website is not so well done and you have a problem on your hands.
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2.- What good is it to have a website if it can't be found in search engines?
One of the main mistakes in digital marketing is thinking that just by having a website you will get sales.
It won't do you any good to have the best website or online store if those you want to be your customers can't find you on Google. Think about it: if you don't appear among the first 10 results on Google, it's as if you don't exist.
How do you expect to get sales online if they can't find you?
3.- Don't sell what you want, but what your audience needs
Customer orientation is a concept that few companies still apply and that becomes a major online marketing error if not done correctly.
What is important is not your company, nor what you sell, nor even who you are. What is really important is what your potential client needs and that you, who have the product that meets their needs, know how to sell it to them.
Find out as soon as possible what your target audience wants, as well as their tastes, interests and needs.
4.- Internet is not free
The biggest misconception about the Internet and one of the main digital marketing mistakes that companies and entrepreneurs make is thinking that the Internet is free.
“My son, who has 100 followers on Facebook, manages my social networks”, “the website was made for us by an IT guy”…
Creating a successful online business requires investing in it. And unfortunately, if you don't invest in online marketing, you'll hardly be able to achieve results.
Free ends up being very expensive, and even more so on the Internet.
5.- Social networks do not sell.
Perhaps one of the most widespread myths about the Internet and online marketing and another of the biggest mistakes that many companies make on the Internet.
Thinking that just by working on social media (on an organic level) we are going to be able to attract interested parties who will see your posts, reach your excellent website and buy from you.
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I'm sorry to say that this doesn't work like this, social media is not made to attract new customers . If you want to know how to do it, listen to the video above, where I explain in detail this important online marketing mistake related to social media.
6.- Why should I buy from you? What is your value?
With so much competition in the market, one of the first questions I would ask you would be : Why should I buy from you and not from your competition?
Think about it. If you don't clearly state your added value when creating your website and make sure your audience understands it, you'll be making another major digital marketing mistake.
A mistake that can make you stop being relevant and become just another one.
Just by showing you these digital marketing mistakes here, you should already be able to guess something very important that is happening in the online market.
SALES HAVE CHANGED. What worked yesterday no longer works now. If you want to achieve online sales, you need to change your mindset and stop working to achieve a purely transactional sale and change to a relational, personalized and emotional model.
Otherwise, no matter how digital you are, you will have to keep picking up the phone to make cold calls because the sales are not coming in. Or you will have to keep sending Newsletters and commercial emails that also do not work to reach your audience.
If you want to sell online, be clear. You need a well-designed online sales strategy that allows you to achieve your brand objectives. And above all, avoid making these or other digital marketing mistakes that make you lose customers online.