All responses and messages then arrive in an inbox, which can be assigned as a task within the team. This prevents two employees from responding to the same message at the same time. By working together easily and strategically in this way, the management process runs smoothly and customer service is experienced positively. You also succeed in facilitating the right environment for meaningful conversations within the community.
What should you consider when running a Facebook Live campaign?
Determine your goals in advance
Assemble a team of producers, strategists and community managers
Know your target audience and how to talk to and respond to them
Let the community speak as much as possible and facilitate the conversation
Monitor carefully and respond as quickly as possible
Work with a tool that supports collaboration
Integrate other media channels to increase reach
Measure the results of the campaign
Successful community management on social media
For a non-profit organization like the Danish Cancer Foundation, cultivating and nurturing a good relationship with the community on social media plays a big role in the communication strategy. By interacting with followers on the right channel at the right time, they seize the opportunity to turn critical voices into valuable feedback.
Previously, critical voices were quickly labeled internally, but the organization found that this created distance. They decided to change course, not to be afraid of criticism and to invite and philippines whatsapp number free meet these people. Thanks to these conversations, the internal mindset changed and barriers between the organization and the community were reduced. Criticism is now embraced and the feedback helps the organization to improve and grow.
To know when and how to engage in a conversation, employees always try to look at it from the perspective of the community. Practically speaking, they do this by examining the overview with history from the first to the last interaction of this follower on social media. This gives them a good picture of each active follower on social media and they get to know the community well.
By understanding the user's starting point, we can engage in much better meaningful dialogues. As a result, we now understand each other well 9 times out of 10. – Jannick Blaksmark
Jumping into social journeys and audience interaction doesn’t sound too complicated. When it comes to an organization the size of or even larger than the Danish Cancer Foundation, using tools that measure your social media activities is a necessity. Often, the steps of the online customer journey and interactions with a brand go much further than social media statistics.