Table of contents
The Fourth Industrial Revolution: Does It Exist?
The elements of digital transformation
The digital transformation of marketing
This is not a small change. In fact, it is a real earthquake , the consequences of which we are only just beginning to see. This transformation process has been brought about by the integration of technology into almost all areas of daily life: its potential to modify the structure of society can be seen in gradual changes in markets, in how companies operate and even in how people consume and buy, both in B2C and B2B environments . We have only been immersed in this process for ten or twelve years, but we are already beginning to see that the changes it is bringing with it are completely unpredictable.
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Is there really a fourth industrial revolution?
At the end of the 18th century, the incorporation of new production technologies into English industry brought about an unprecedented change in society at that time. Not only in terms of the productive fabric. It even changed the structure of society, which, for the first time, began to disengage from the countryside to seek employment in the newly created find owner of cell phone number free philippines industrial sector . And, as the Wikipedia definition of the First Industrial Revolution states :
The Industrial Revolution marks a turning point in history, modifying and influencing all aspects of daily life in one way or another.
Some people consider it pretentious to equate the current moment with a structural turning point as significant as the one that occurred then, but we are currently experiencing profound changes that are on a par with what was experienced then. In fact, we are only at the beginning of what is coming. As the director of the World Economic Forum , Klaus Schwab, summarises in his book The Fourth Industrial Revolution , we are in a new moment in history because digital technology is changing aspects such as:
The structure of the labor market through automation , artificial intelligence and the development of completely new productive sectors.
The separation between the virtual and the real through new identification systems, virtual currencies or IoT.
New information management , which currently allows vast amounts of data to be used to improve processes and products more intelligently.
Health itself through the application of some of the previous advances to fields such as genetics, preventive medicine or even restorative medicine through 3D printing of materials.
The change is therefore profound and it will still take us years to understand all its consequences . Although we can predict that the sectors or areas of society that will be most affected will be those that have to do with the elements that are most deeply affected by the digital transformation.