Below are some strategies and tips on staying ahead of the curve:

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Before you panic about losing your social media exposure, Twitter, Facebook, Instagram, and other “public” platforms will continue to play an important role — and will for the distant future as long as they work alongside parallel messaging applications. Striving to stay ahead of the game by keeping up with social media trends is imperative for your business’s ongoing success.

Move toward messaging. Identify a messaging platformthat you and your customers will use.Facebook-owned platforms WhatsApp and Messenger now have more users than Facebook itself! On WhatsApp, brands can advertise saudi arabia telegram mobile phone number list by integrating ads into the app’s new Status section, which offers a similar advertising strategy as Instagram and Snapchat. This means ads will appear mixed in with friends’ stories. Additionally, consider utilizing messaging as an important inbound marketing tool — as, according to Hubspot, bots, a computer program that automates certain tasks — typically by chatting with a user through a messaging interface — are the future of marketing.
Reduce Permanence. Even in messages, your customers will value their privacy. It may be helpful to delete all messages after a month or a year by default. Exemplified by the rise in popularity of multimedia “stories” that last 24 hours, users feel more comfortable putting content out if its shelf life is limited.