Plan in your event marketing strategy different contact moments to enrich your database. Image: Joe the Goat Farmer
From data to insight
The bottom line is that you don’t get to know your audience through isolated events. For example, while a whitepaper is a great way to find out someone’s name and address, that one download won’t build a relationship that will help you get to know a prospect or customer. The same goes for a single relationship event, where you don’t have the time to speak to all your visitors in person.
By combining and integrating online and offline activities into one event marketing strategy, you build a relationship with your target group. And you convert data into actual insights. new zealand number for whatsapp Of course, this requires an investment from you, but if you do it right, it is an investment that is worth it twice over.
Dear relation. Good morning, Mr. Smits. Hello Piet! Tone of voice is not what you say, but how you say it. A crucial difference, because how you sound is even more decisive for the brand experience than how you look. So give the face of your brand its own voice.
How powerful is the image of your brand? You can test it with a simple trick: put your hand on the logo of an advertisement or any other communication tool and see if you can still effortlessly identify the sender. With a strong visual identity, there is enough look and feel to show who you are, even without a logo. But then we are talking – indeed – only about the visual identity.
Brand language
Do the same with your brand language. Do you recognize your product description or newsletter opening simply by the words and sentences? Is your brand language different in every way from that of your competitors? Do you communicate in such a way that your customers immediately know that they are dealing.