Of course, great Pardot consultants won’t just support marketers with the technical stuff. The best consultants are marketers themselves; they have the strategic know-how to be a sounding board; somebody to bounce campaign ideas and strategy off!
At MarCloud, we like to think of ourselves as a number cambodia genuine extension of a client’s in-house marketing team and we build relationships with our clients that reflect this.
Perhaps the easiest way to explain what a Salesforce Pardot consultant actually does, is to describe a day in the life of a MarCloud consultant.
Before we do, it’s important to understand the differences between a consultant, Project Manager, and technical specialist. All fit under the consulting umbrella but have slightly different roles.
An effective consultant should sit between the Project Manager and the hands-on Pardot technical specialist as an advisor on best practices, product suitability, and tailoring the solution based on a client’s setup.
While a Project Manager will gather high-level requirements and support with the delivery plan, and a technical specialist will use their skills to execute the solution, a consultant will have frank conversations with the client to explore the current state of play, their limitations, and what they’re looking to achieve, before recommending a way forward.
A lot of this revolves around information and experience. Pardot has a lot of fantastic features out of the box, but without experience of knowing how and when to use them, it can be difficult for clients to get a clear picture of how they can make that positive change.
A day in the life of a Salesforce Pardot consultant
Meet Chris Thompson, one of the Pardot consultants at MarCloud Consulting.
Chris Thompson black and white headshot
Here’s how Chris describes his average day:
8am - Planning and communications
The first part of the day is spent catching up with any overnight comms from international clients, and planning out my day to include both ongoing projects and any urgent priorities/escalations. There are only eight hours in a working day, so they have to be used efficiently!
9am - Morning scrum and internal syncs
Our morning scrum provides the opportunity to discuss areas where we need support, or to give quick context on any new or handover tasks. I also try to organise any internal project syncs between 9 and 10, so we have all insights required for the day ahead.
10am - Catch-up calls with clients