It's your best chance to increase sales, as both Black Friday weekend and Cyber Monday are two of the dates with the most orders of the entire year. Some consumers take advantage of the opportunity to do their Christmas shopping, while others simply wait with their shopping carts ready for these promotions.
This is an opportunity that you can take advantage of with azerbaijan mobile phone number different marketing strategies to promote your business's products and services . However, precisely, these days there is more competition than at other times and we must clearly shape our online campaigns to differentiate ourselves and capture the attention of potential customers3
BLACK FRIDAY IN FIGURES:
In 2019, the average spending of users who bought on Black Friday amounted to a total of 262 euros, according to Cetelem . As for the most consumed products, they were: fashion and accessories (41.7% of Spaniards bought this type of product) and telephony and electronics (28.7% of consumers opted for this purchase).
According to Black Friday Global , 96% of people know what Black Friday is, although not everyone can name the exact date.
Although sales remain fairly stable throughout the day between 10:00 and 23:00, we find peaks in purchases at 20:00 and 21:00 .
Spain ranks seventh in the world for Black Friday search volume , with search interest increasing by 21.81% from November 2018 to October 2019 and over 300% since November 2015.
Black Friday accounts for 23% of the total Christmas budget of Spaniards . The average spending on these days will be 127 euros per person, with young people between 18 and 34 years old being the ones who will take the most advantage of Black Friday.
MAY THE NETWORKS BE WITH YOU:
As a result of confinement, it has been detected that a high percentage of users have a presence on digital channels . Generations that previously did not dare to buy are now doing so. These same people access social networks through their smartphones; therefore, the reach is notable. These users belong to Generation X and the Boomers .
On the other hand, since the lockdown, if there is something we can highlight, it has been the increase in users on TikTok, who have seen in this social network a way to entertain themselves with funny videos. On the other hand, video marketing is the format that is hitting hard on any social network.
For some months now, people have been talking about F-commerce (Facebook commerce), whether it will be the future, whether social networks are moving towards social shopping , and the truth is that lately new applications for Facebook have been coming out that are focused on setting up an online store within your fan page .
An Instagram Shop allows you to integrate your product catalog with your Instagram profile. This in turn allows you to promote your products directly to Instagram users through posts, Stories, in the Explore tab, and in a dedicated Shop tab on your profile.
You can also tag Instagram Shop products in your posts the same way you would tag a friend. This adds a little shopping bag icon to your image.
Then, when users tap on the photo, they can see prices for the featured products and tap on product tags to view product pages.
You can even promote your products on Instagram Stories.
Instagram Shop product pages feature everything a user could want to know before purchasing an item, including: