How to choose the right enterprise social media management software

[fomayof928@mowline]

Enterprise software purchases are a team sport. Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to legal and beyond.

You can ensure that all stakeholder concerns are addressed belgium b2b leads during the vendor selection process with just a few hours of prep work. Here’s what you need to know to set your company up for social success:

1. Know your goals
Why does your business need a new enterprise social media management software?

This may sound like an easy question, but asking it is a major step toward ensuring everyone is on the same page. For example, your social team may have different marketing priorities than those operating on the customer service side. Defining your goals creates clarity, which leads to more informed decisions.

Schedule a kickoff meeting with all your stakeholders to decide on top priorities. Remember to keep longevity in mind so you won’t have to repeat this process at the end of your contract terms.

2. Know your governance and compliance policies
When you think of all the bells and whistles you want out of your next social media management solution, governance features probably aren’t at the top of your list. While they may not be particularly flashy, enterprise social media security tools are incredibly important when it comes to eliminating risk.

Work with your IT team to outline the social media governance concerns and requirements you’ll need to discuss with potential vendors. Preparing and sharing a compliance-focused scoresheet before signing up for demos can save both parties time and effort.