The leadership of the organization must be visible ambassadors of the higher purpose, otherwise you might as well quit.
Make it measurable
Measuring the purpose (which is different from an employee satisfaction survey) sharpens the internal dialogue about trust in the organization and keeps it alive.
Purpose is not a department with a responsible 'purpose manager': everyone is a 'purpose manager'. If sometimes the result is chosen, and sometimes the higher purpose, the credibility of the purpose as a whole disappears in the long term.
It should be clear: purpose can bring a lot to organizations. Involving employees, attracting young talent that stays, retaining customers and increasing the company's results. But if this higher purpose turns out to be just a marketing exercise, you better not start.
text messages and photos. Videos and stories take a prominent place on Facebook, Instagram and Twitter. Thanks to the frequent use of our smartphones, the end of the 'traditional' newsfeed is a fact.
Hello camera!
Today, we share and develop content through stories . The camera has replaced the keyboard. And that is convenient in a time when we are online 24/7. Quickly and with the push of a button, we can share special, funny and everyday moments with our online friends, without being annoyed by spelling mistakes and the (slightly too often present) annoying autocorrect that you forgot to turn off.
The rise of stories
The Stories feature was introduced in 2013 by Snapchat . In the following years, the ability to use Stories was added by more and more platforms, such as Instagram Stories, WhatsApp Status, Facebook Stories, Messenger Day, Skype Highlights and YouTube Reels.
Also read: Instagram Highlights: best practices
Opportunities for marketers
The arrival of stories does not only mean more convenience for consumers. Companies and brands can also benefit from the possibilities to bring their message to the attention of their target group. And there are opportunities, as the infographic below from Fastory.io shows. They collected data from various platforms that use stories, such as Snapchat, Instagram, YouTube, Facebook and Twitter.
Curious about all the reach figures of stories on the different social media platforms? Scroll down to view the infographic. For a larger version of the visual, click on the image.
Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social.
any has labeled 2018 as the 'year of the woman'. This year we will see drastic changes in inequality. This applies to both business and society. The increased attention for (in)equality is causing a social shift. At the same time, it has become an interesting topic for companies from a marketing perspective. In doing so, they are entering sensitive territory.
By the way, it is obvious that you ask why I am writing this canada whatsapp number as a man. But that is precisely one of the pillars of this article. If equality is self-evident, then gender does not matter.
Let's see where this topic stands at the moment. What is happening around us and within companies?
Inequality in society
Last year, partly due to #metoo , there was a lot of attention for inequality. This mainly concerns the way women are treated. The perceived inequality also plays a role. Although it was of course necessary earlier, the change now seems to be in full swing. Ultimately, this leads to equality being self-evident.
Inequality is not just malicious intent. There is so-called unconscious bias . That is perhaps the biggest part of the problem. In an article (recommended!) by Rachel Thomas, this becomes painfully clear. Through the formation of our society, we make unconscious assumptions about the roles of men and women in society and business.