Geotargeting in Search Console

[rakhirhif8963]

For a subfolder or section:

Inheritance of host factors (age, trust, etc.)
Mutual exchange of static weight with the domain
More pages on the site - more potential traffic
Increasing the indexing quota for the history of the main domain
Indexing speed depends on the main domain
No additional costs for hosting maintenance
To avoid getting something like the graph, you need to think carefully about how you organize your structure. If you have an online store with 20 million pages, a structure with subdomains will most likely suit it. But if it's an old blog with good accumulated behavioral data, for example, then it's worth sticking with subfolders.
Decrease in traffic when moving to a subdomain

UPD: What structure to make for multi-regional sites according to Google

URL structure Example Pros Cons
Tied to a specific country example.ie
Geotargeting is defined unambiguously.
The location of the server does not matter.
Ease of separating sites.
Expensive (may have limited access).
Requires a higher level of infrastructure development.
Strict ccTLD requirements (sometimes).
Subdomains with gTLD de.example.com
Easy to set up.
Geotargeting in Search Console .
Possibility of locating servers in different locations.
Ease of separating sites.
Users will not be able to dentist phone number data geotargeting from the URL alone (is de a language or a country?).
Subdirectories with gTLD example.com/de/
Easy to set up.
Easy to support (single host).
Users cannot recognize geotargeting from URL alone.
The server is located in one place.
Difficulty in separating sites.
URL Parameters site.com?loc=de
Not recommended.
The difficulty of URL-based segmentation.
Users cannot recognize geotargeting from URL alone.
Geotargeting is not supported in Search Console .


Check your website for errors.
Get a free SEO website audit in 3 minutes
Check the site for 35+ SEO parameters. The audit will show the presence or absence of technical errors, evaluate external and internal optimization, and make recommendations.