What is Search Engine Optimization?
SEO
SEO
Evgeniy Letov
Search engine optimization is one of the many tools of Internet marketing. From the name it is obvious that it is connected with search, with search engines Yandex, Google, Yahoo, Baidu, Seznam, ex-Rambler, ex-Mail.ru.
From the sales funnel point of view, search engine optimization is most often used to process hot demand. That is, the user already knows about his desire to buy the product and enters a formalized need in the search engine line - a search query.
- Evgeny Letov
Content
The Place of SEO in the Sales Funnel
Trust in search results
Popularity of search engines
User visibility zone
How to get into the visibility zone
Paid search results
Organic free job seekers phone number data results
What do search engines analyze in SEO?
Factor 1. Search queries
Factor 2. Keyword distribution
Factor 3. Texts
Factor 4. Mobility
Factor 5. Geography
Factor 6. Commercial factors
Factor 7. Behavioral factors
Factor 8. Technical requirements
Factor 9. Links
Analysis of the result in search engine optimization
The Place of SEO in the Sales Funnel
If the product is unknown to the market, users do not yet know about its existence, it is necessary to form demand for the product using other Internet marketing tools. Search engine optimization begins to bring an effect in the middle of the sales funnel, when the market is familiar with the product.
In the sales funnel, the Search Engine Optimization (SEO) tool usually works out hot demand
Trust in search results
Users trust what they find in Yandex, Google and other search engines a lot. The thing is that there is a cognitive distortion in the minds of buyers :
I myself realized that I needed a product
I myself formalized my need in the form of a search query
I entered the query into the search bar myself
I clicked the "Find" button myself
I chose the site annotation myself and clicked on it
So, the page I'm on is not an advertisement. After all, I did it all myself.