The customer and the task for the agency

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New VK Advertising Account: 3x Subscriber Growth for Galamart University
Case
Case
Targeted cases
Targeted cases
Evgeniy Letov
Using the example of the project "Galamart University" we show the new advertising account on VKontakte: expectations and reality. We tell you how to promote a community on VK. We share instructions on launching an advertising campaign on VKontakte.

Content
Difficulties and limitations in launching campaigns
We started work in February 2023. We started with studying and segmenting the University audience.
Launched 2 campaigns with different goals
Fear has big eyes: moving to a new advertising office VK Advertising
Results of the promotion of the University of Galamart
What's next?
Instructions for launching an advertising bc data hong kong phone number on VKontakte to get ×3 followers and ×10 engagement:
The customer and the task for the agency
Galamart University is an educational project of the Galamart company. It holds offline events in Yekaterinburg. It organizes master classes, business games and business quests from experts and businessmen of Yekaterinburg and Russia.

In August 2022, Galamart University approached us to advertise a VKontakte group. The customer managed the group independently and did not use advertising. At the time of the request, the group had 412 subscribers. Event posts received 150–300 views.


Coverage of event announcements prior to the start of cooperation
We were given the following tasks:

Launch advertising for the University in order to increase the number of subscribers to the VKontakte group .
Promote business events and master classes, increase reach and engagement of publications
Evgeny Letov, director of Promo Expert, participated in the university business dinner on the topic of "5 rules for building a selling website." This became a decisive factor in choosing a contractor.

According to the client, “There was a high level of trust in the Promo Expert agency and Evgeniy personally.”

Maria Korolkova,
Head of Advertising Department, Promo Expert