Explain how your offer can help them with that problem

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Tailor your message so that it is easily understood by the reader, so you can instill trust and increase the chances of conversion.

2. Avoid selling
Drafting a “don’t sell” sales proposal may seem counterintuitive, but it’s incredibly effective when it comes to conversions.

A hand reaching out for a handshake, dressed in a suit against a dark background.
The proposal you send should never focus on you or your offer. Focus on the value you can provide and the benefits potential customers will receive if they say yes to your offer.

Focus on the prospect’s problem. . The ultimate goal is not just to indonesia whatsapp number database close the deal, but to build a solid foundation of trust and establish a relationship.

Keeping the ‘About Us’ section the focus of your offer is a surefire way to get rejected by potential customers. Instead of including it in the first section of the offer, make it a more natural fit.

Use social proof and relevant industry experience as a trust-building tool to drive conversion. The offer should be conversational and aimed at discovering if both parties are a good fit. It should determine if it will b