Evergreen Content Strategy

[Ehsanuls55]

A good evergreen content strategy isn’t just about creating timeless pieces, but making sure they keep performing.

Let's dive into a well-thought-out plan that can keep your content fresh and engaging for the long term.
Choosing the right topic
Review your website and identify posts that consistently perform well. You can use these as a starting point for your research and look for related topics.

Next, analyze the leading blogs in your niche using competitor analysis tools. Once you find cmo email list specific topics that drive long-term traffic, add a unique perspective to make them stand out.

You can use two tools to help you identify topics with consistent search interest:

Google Trends: View and compare trending keywords, and help you spot growing queries on a topic, such as "meal prep ideas" related to "healthy eating"
AnswerThePublic: This is a great tool to complement Google Trends. It offers you keyword suggestions, helps you discover user intent, and organizes keyword research.
Integrate the right keywords
Sustainable traffic depends on continuous optimization and the use of stable and relevant keywords.

Stable keywords, particularly long-tail keywords , lay a solid foundation for consistent organic traffic. They align with users’ long-standing interests and are less affected by search trends. Because they are less competitive than short-tail keywords, they are easier to rank well for.

For example, “best website builder for small business” is easier to rank for than “website builders”

Here are some tools to help you identify long-lasting keywords:

SEMrush: Their Keyword Magic tool generates related long-tail keywords along with metrics like search volume and difficulty
Ahrefs: The tool offers comprehensive keyword analysis, allowing you to explore metrics such as search volume and traffic potential. You can also see how competitors rank for certain keywords.
Pro Tip: Look at industry problems or frequently asked questions to uncover topics ripe for in-depth blog posts. Addressing these problems provides valuable insights and leverages long-tail keywords that attract targeted traffic.