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From that moment on, a whole path of decisions begins that we must make: “what our brand will be like - not just the name, but its personality, purpose... -, choose the technological platform, determine the product catalogue, select the payment methods, configure the shipping and return methods and ...

The brand has a team of 7 or 8 people who are dedicated to organizing face-to-face events, offering consulting and training services. Their events, they say, are usually packed with people, even though the price to attend is 220 euros. For consultations, they charge an average of 120 euros and the ...

Shopping festivals, the most famous of which is 11.11, are a great opportunity to expand into the competitive Chinese market. Angela Lin, an expert at TMALL Global, gives a series of tips on how to ...

Despite the complex times the global economy is experiencing, the Chinese market continues to ...

These measures of the plan are directed at the 670 hotels, apartments, hotels and rural houses that exist in Tenerife.

Tenerife is a modern and diverse tourist destination. After the presentation of the new image, its objective is to reinforce the island as an international tourist reference ...

The response was not long in coming. The laboratory that produces the medicine has already withdrawn the campaign and has apologized to all those who may have felt offended, assuring that “we did not intend to offend anyone at all.”

However, the controversy has not prevented the laboratory from ...

Sweepstakes on social media are a widely used marketing tool. However, we must avoid errors that may raise suspicions.

Prize draws are a commercial practice that companies have been using for years to promote their products and services and to generate interaction with their potential customers ...

Additionally, 77% of marketers say that LinkedIn gives them the best organic results . And 79% of them say that advertising on LinkedIn brings them good results . LinkedIn also claims that it is the best lead generation tool in B2B .
It also plays an important role in recruiting talent . For ...

Those who have tried these types of tools will have realized that taking advantage of them is not always as simple as it may seem at first glance. You have to know how to plan what you want so that the result fits what you need.

That is, we must set the appropriate instructions if we want it to ...

So, even though Black Friday this year is on November 24, we have already seen offers in many e-commerce and physical stores for several days. Before that, we also had Singles' Day (November 11), imported from China. And then comes Cyber ​​Monday and the Christmas campaign, in which many stores ...

3. It is for other sectors. All companies, regardless of size and sector in which they operate, can create their own database and monetize it by sending emails.

4. The new generations prefer other channels. Although it may seem that young people only communicate through the networks, they are not ...