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Re-engaging old leads may not always be easy, but it is essential to recover a lead that disappeared after a connection. One of the first lessons that a marketing professional learns on a daily basis is that it costs, on average, 6 times more to acquire a new customer than to retain an existing one ...

Outbound Prospecting can work with personas, but through strategies different from attraction marketing, such as cold calls, cold emails, TV and radio advertisements, flyers, billboards, magazine ads, etc.



Today we are going to give you tips on tools to use for this prospecting. Still don’t know ...

In an increasingly evolved and technological world, converting potential customers into leads is not enough …

People stopped looking only for price and to meet their needs quickly and started looking for services that generate trust and authority.

Therefore, it is essential to have a lead ...

Do you have good public speaking and sales facilitation skills? This combination is essential to go far beyond ensuring that the customer understands your message, but also to establish a relationship through dialogue.

The goal of this duo is to create an image of authority on the part of the ...

Firstly, the value proposition establishes a company's competitive edge over its competitors. It is the marketing element responsible for making a business stand out.

A new business demands a series of efforts, planning and, above all, positioning in the market and the public.

Ultimately, the ...

Human Experience is the creation of experiences centered around people. Brands stop treating them as just users or consumers, but as humans, with emotions, feelings and a whole life beyond consumption.

While technology and digital advances have made our lives easier, they have also limited social ...

In the first article of this year, you saw that to create a good sales strategy it is necessary, among other points covered, to have good team management.

If you have no idea what I'm talking about, check out “Sales Plan for 2022: Develop the Best Strategy” and you'll understand what I mean ...

The task of creating an email for the first interaction is not easy, right? Imagine writing a cold email that converts more and even increases your sales?

Almost an unattainable dream…

But, notice I said almost , do you know why?

Well, because today you will learn how to create the best cold ...

In today's article, you will understand what demand generation is and how to define the best strategy using data!

This is because there is a phrase that says: “everything that can be measured, can be improved”.

Therefore, to further improve your demand generation, you must have good management of ...

Confirmed: 80% of SDRs need at least five contacts to connect leads, but 44% give up after just one attempt.

Do you see the gap between effort and success?

So, if prospecting hasn’t been generating consistent results and your pipeline looks like the Sahara desert, this is the right text for you ...