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Back in the 90s we hummed Spice Girls songs all the time , we suffered a lot taking care of our Tamagotchi, we had fun with our friends in the arcades and it didn't seem strange to us to make phone calls from the now almost extinct telephone booths.

Remembering the 90s inevitably makes us nostalgic ...

Digital transformation is a reality . The coronavirus pandemic has shortened the timeframe in which consumers were expected to move from an offline world to an online environment . Mobile phone use has grown by 705% during lockdown, while e -commerce grew by 36% in Spain in 2020 , the third largest ...

The health crisis has led companies to accelerate their digitalisation and innovation processes, which has proven to be an excellent tool for turbulent times. This has been reflected in the latest report by the Boston Consulting Group (BCG) , in which pharmaceutical companies have obtained very good ...

It is also worth noting that there is a point in the process where we define the journey. According to Peña, at this point the ideal cycle of communication with the client develops and reinforces the idea of ​​communicating differently depending on the client we are addressing. “ It is better to ...

Xandr , AT&T's forward-thinking company, in collaboration with Interactive Advertising Bureau Europe (known by its acronym IAB ), has published the report “Demystifying Curated Marketplaces: A Buyer’s Guide to Driving Effective Media Buying Strategies” . The report also includes the results of a ...

GetConver recommends creating informative messages that stand out on the website to attract the attention of potential customers. Possible call-to-action proposals include aspects such as a sense of urgency, empathy, or reference to vegan or local products:

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The gaming industry has long ceased to be a niche market that brands don't care about. Right now, especially in the wake of the rise of Twitch , it is an industry in which many firms are investing . In fact, advertising revenue in this area is expected to reach $56 billion by 2024, according to data ...

He also spoke about the corporate mission 'A platform for brands & a platform for good', which consists of offering a flexible, creative and responsible means for brands to achieve their goals. At the same time, it serves municipalities and society and has a positive impact on its environment ...

Founder & Chief Rastreator. Elena Gómez del Pozuelo, Founder and CEO Bebé de París. Elia Ferrer Travé, Senior Manager Public Affairs Free Now. Fernando Encinar, Co-founder and CMO Idealista. Gabriel López, Government Affairs Director Microsoft. Guillermo Gaspart Bueno, Founder and CEO ByHours ...

With Google Ads we already saw the need to provide solutions to patients when they face a problem. Web positioning or SEO is precisely about that, offering answers to Internet users.

When a person performs a search on Google, they usually focus their interest on the first page of results. That is ...