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This is a bit of an open door – but important before we go into more depth. With a data strategy, you determine which data you need to achieve your business goals. This is different for every company. If you want to effectively optimize your marketing campaigns, you obviously have to do this on the ...

In all sorts of aspects you will benefit from a clear direction. That direction should serve as a kind of backbone for the entire organization and that means that you can make choices on aspects such as:

Customers : a good example is the insurance market. Promovendum chooses to only offer insurance ...

Before you start giving away virtual nuggets or lighting a virtual campfire, it's important to do some extensive groundwork first.

Analyze what similar organizations are currently doing in marketing in the metaverse and what is not going well here. There are already good use cases available in ...

We also asked expert and Frankwatching trainer Pascal Selles (Hayona) to provide some tips and tricks for using Google Analytics 4.

Many Universal Analytics properties are still working despite Google's announcement that UA will stop measuring as of July 1, 2023.
However, the moment seems to be ...

In order to reach potential customers it is important to realize that not everyone can be reached in the same way. Some people are aware of a need, solution or brand. In other cases a demand or brand preference needs to be created.

Push and pull marketing are two different strategies that you can ...

We've gotten used to it by now: when we open our favorite social apps, influencers are flying around our ears. One person recommends the latest iPhone, another a great Amazon hack and yet a third distributes (unsolicited) love advice in great detail. Where we used to find all these influences a bit ...

We've gotten used to it by now: when we open our favorite social apps, influencers are flying around our ears. One person recommends the latest iPhone, another a great Amazon hack and yet a third distributes (unsolicited) love advice in great detail. Where we used to find all these influences a bit ...

In this way, Essent simplifies a complex story about values ​​and benefits, without using a single word.

The qualitative feedback from consumers supports this:
“In the header you can calculate an offer, but they also show what else they do.”
“Relaxing website, and useful panels.”
Best practice #4 ...