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Do you want to put your company on the map? Learn how to use Google My Business with our step-by-step guide and be found by your future customers!

If you have a local micro, small or medium-sized business, you must have an idea of ​​the importance of making your company appear in Google results or ...

Using images is essential to the success of any content marketing strategy.

Whether it's on social media, in the creation and dissemination of your blog , site, or even in rich materials (ebooks and whitepapers), using images in your products improves the way they are “consumed” by your visitors ...

Do you want to be original and stand out from your competitors? Find out how to do it in this post and get ready to gain a good reputation as a creative professional!

Anyone who works in content production knows that “thinking outside the box” isn’t always easy. Creating relevant, persuasive and ...

Blogging is an excellent tool that offers several advantages: you can communicate with your audience, strengthen your brand and become an authority in your niche. In addition, this powerful tool can also be used to promote your work and make concrete sales, which can be measured. However, it is very ...

Ricardo, before we start, I would like to ask you how you got involved in Digital Marketing for universities.

I began to get closer to marketing for universities when I started working directly at the Institute.

I first came into the area that concentrates everything related to social networks ...

Everything you need to know to qualify (or not) for the MEI: individual microentrepreneur

For many, opening a business in Brazil is a practically impossible task.

Bureaucracy, inefficiency and the large number of stages and fees cause many people to give up on opening their own business, or at ...

Philip Kotler is an American university professor who is considered the Father of modern Marketing for his conceptual contributions to this professional area.

When we talk about marketing, it is practically impossible not to mention the name Philip Kotler.

The American, considered the greatest ...

Graphic elements are part of our lives, just look around and you will see them on billboards, books, magazines or here, in digital publications. Just look at our cover image

Images are important to spark audience interest and that is why they are used by many media outlets. However, media outlets ...

I'm going to start this text with a question: do you trust more someone you already know or a person you've never met in your life? To which you answered the first option!

If we talk about “online sales” we can say that it works the same way. It is cheaper to convince someone who has already bought ...

2018 is approaching and planning your business for the new year is important. Regardless of the size of your company, outlining strategies and objectives allows you to coordinate your path, organize your work better and thus give meaning to your business. Creating a professional marketing plan is a ...